Case Studies
Marketing Campaign & Digital:
Retail Reactivation Campaign “I’M DOWNTOWN”
Client: Invest Newark
THE CHALLENGE
Downtown Newark, the city’s historic commercial heart, needed a fresh identity to attract new businesses, tenants and visitors. Downtown Realty selected JENN as its marketing partner to lead the revitalization campaign.
THE IDEA
“I’m downtown” is something people say every day to share where they are. JENN turned that familiar phrase into a statement of identity. “I’m Downtown Newark” speaks to a location and a mindset at once, a sense of pride, belonging and momentum that residents, business owners and newcomers could all claim as their own.
WHAT WE DELIVERED
Brand identity, including logo design and the “I’m Downtown Newark” platform
Website strategy, design, build and ongoing management (SEE THE SITE HERE)
A cinematic video interview series featuring Downtown Newark business owners
An out-of-home campaign across billboards and LinkNWK digital kiosks
A searchable database of available commercial properties for lease
THE IMPACT
High-visibility reach: thousands of daily commuter impressions across billboards and LinkNWK placements throughout the city
Real business results: featured business owners saw increased traffic and new customers from the campaign
Leasing momentum: numerous commercial leases signed or initiated in Downtown Newark
