Consumer insight and brand strategy that resonates.
JENN The Creative Consultancy
Creatively engineered research, read against the cultural shifts shaping what your consumer’s world, turned into brand moves that land…and last.
Some of the brands and companies we work with …
Our Approach
WE ARE STORYTELLERS.
CREATIVELY ENGINEERED RESEARCH
Standard research tells you what consumers do. Ours gets to the emotional root of why, paired with the social, economic and cultural shifts shaping what people want next.
FROM INSIGHT TO INNOVATION.
Sprints and workshops that turn insight into ideas, then shape, test and refine them with real consumers and experts.
INSIGHTS THAT COME TO LIFE.
Storytelling reporting, interactive games and micro-sites, so your team doesn’t just read the research. They experience it and act on it.
"Nothing short of AHMAZING!! From the consultation to execution to results...JENN has exceeded my expectations! Not only was it fun and exciting working with Jenn and her team I am so freaking happy with the results"
✳︎
"Nothing short of AHMAZING!! From the consultation to execution to results...JENN has exceeded my expectations! Not only was it fun and exciting working with Jenn and her team I am so freaking happy with the results" ✳︎
OUR SERVICES PORTFOLIO
Consumer Research & Insights
The emotional truths behind every choice, framed for what comes next.
Human-centered consumer research, using our proprietary BFF (becoming fast friends) methodology that quickly goes deep to uncover the emotional triggers behind how people choose, use and feel about brands, products, services. We don’t just analyze what consumers tell us. We frame it through a PESTLE lens (political, economic, social, technological, legal and environmental) for a fuller understanding and future-proof insights.
Execute rigorous mixed-methods research: Focus groups, interviews, shop-alongs, ethnographies, diary studies, surveys, consumer segmentation, concept and product testing, and brand health tracking + more
Consumer insight reports
In-depth consumer personas
Translate research into compelling research narratives that help stakeholders make decisions
Rigorous research. Cultural understanding. Powerful storytelling. We uncover what moves people and brings them together, then craft brand/product stories around it.
Innovation & Co-Creation Workshops
Breakthrough ideas, and teams built to keep generating them.
Disruptive innovation rarely comes from business as usual. Each engagement is purpose-built to move teams past incremental thinking and toward ideas with real potential to shift a category, grounded in consumer insight from the start. The impact extends beyond the session: teams leave equipped to think more elastically in their everyday roles.
Bespoke innovation and co-creation workshops and design sprints, from single sessions to multi-day intensives
Custom activities and pre-work built on design thinking and creative play
Expert, high energy, fun facilitation
Casting: creative minds from across fields, building alongside your team and consumers
Capability building for lasting creative thinking
Brand & Product Creative Strategy
Defining what makes your brand or product matter, to whom, & where to take it next.
The strongest brands and products are built on a deep understanding of people and the world they live in. Every strategy is rooted in consumer insight and cultural foresight, translating what audiences feel now and where society is heading into clear, actionable direction. The result is positioning that sets a brand apart today and holds its ground as markets shift.
Brand positioning and architecture
Product and portfolio strategy
Brand storytelling and messaging
Go-to-market and launch strategy
Brand and Content Strategy
Social Media Strategy
Creative Direction & Campaign
Insight brought to life, from concept to the street.
The most memorable campaigns start with a real understanding of the people they’re meant to move. Every campaign is built from insight outward, turning strategy into a clear creative vision and seeing it through to polished execution across every touchpoint. From city-wide initiatives to brand launches, the result is work that’s seen, felt and remembered.
Campaign strategy and creative concepting
Creative and art direction
Visual identity and logo development
Photography and video direction, including production, casting and styling
Out-of-home, digital and social campaign assets
SELECTED WORK
Case Studies
Retail Reactivation
Creative Direction & Marketing Campaign
Downtown Newark, the city’s historic commercial heart, needed a fresh identity to attract new businesses, tenants and visitors. Downtown Realty selected JENN as its marketing partner to lead the revitalization campaign.
Consumer Personas
Brand & Product Strategy
Festivals United Newark needed a clearer picture of who its festivals were really for. JENN developed in-depth consumer personas that revealed the motivations behind target festival-goers, giving the team a sharp roadmap for marketing every event.
Toilet Bowl Cleaner
Brand & Product Strategy
A global household brand inherited a toilet bowl cleaner from its international counterparts and needed to know how to position it for American consumers. JENN designed an immersive two-week in-home study to uncover what would make the product stand out in a crowded category.
A/B Magazine Cover
Consumer Research & Insights
A magazine’s creative team was split between two covers, with a deadline looming. In just 2 days, our A/B test with 200+ target readers revealed the clear winner, and the recommended cover was a hit with readers.