JENN

The Creative Consultancy

Creative insight and brand strategy that resonate.

We uncover what your consumers think and feel today, where culture is headed tomorrow, and transform those insights into brand moves that land…and last.

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A woman is examining skincare products while talking to a man holding a jar of cream, with a smiling woman sitting next to him. In the background, a woman with a clipboard observes.

Our Services

Consumer Research & Insights

Human-centered consumer research to uncover emotional truths behind every choice, framed for what comes next.

Hands holding a smartphone displaying an Instagram post with three people sitting outdoors, one with bright orange hair, on a city street background.

Innovation & Co-Creation Workshops

Breakthrough ideas, and training for your teams built to keep generating them.

Two women with long hair wearing black blazers and sunglasses, blowing kisses towards the camera, standing on a ledge with the Eiffel Tower in the background in Paris, France, during daytime.

Brand & Product Creative Strategy

Defining what makes your brand or product matter, to whom, & where to take it next.

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A city street scene with a large building featuring billboard advertisements, including a prominent billboard for ALDO shoes and a marquee for McDonald's. Several cars are parked along the street and pedestrians are visible walking on the sidewalk.

Creative Storytelling & Production

Stories brought to life through compelling creative content and creative production.

Some of the brands and organizations we work with …

Newark Alliance logo with black stylized 'N' and 'A' and a blue curved line, and the text 'Newark Alliance' in blue.
L'Oreal logo
The logo for Reckitt
The logo reads "Festivals United Newark" with decorative letters, a music note, and a heart.
BrownMill logo with the tagline "Crafted and Engineered" and "Since 2009" in black text on a white background.
The N3 logo with a star above and the text 'INVEST NEWARK' below.
Lysol disinfectant cleaner logo with blue and red text
Colorful graphic design spelling 'NEWWARK' with the words 'Arts and Education District' at the bottom.
Logo of Oula Restaurant & Bar with elegant font.
Gold Covered By Gold with text and crown of thorns
Logo for newark city parks with image of a colorful leaf
Destination Newark logo
Logo for Riviter with a red stylized R
logo for uncle willie's wings in a circle graphic
Logo for Newark Winter Village, featuring a white circle with red cursive text and blue uppercase text around the top edge.

Case Studies

A small selection from our portfolio. We’ve partnered with global brands, cultural institutions and community leaders, and we’re happy to walk you through more case studies on a call.

Panoramic view of a dense downtown city skyline with historic brick buildings, modern high-rises, streets, and cloudy blue sky

Retail Reactivation ‍

Creative Direction & Marketing Campaign

Downtown Newark, the city’s historic commercial heart, needed a fresh identity to attract new businesses, tenants and visitors. Downtown Realty selected JENN as its marketing partner to lead the revitalization campaign.

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A row of yellow urinals mounted on a wall in a restroom with beige tiled walls and a brown tiled floor.
A young woman with pink eye makeup, wearing a tan leather jacket, looking at the camera against a yellow background.

Consumer Personas

Brand & Product Strategy

Festivals United Newark needed a clearer picture of who its festivals were really for. JENN developed in-depth consumer personas that revealed the motivations behind target festival-goers, giving the team a sharp roadmap for marketing every event.

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Toilet Bowl Cleaner

Brand & Product Strategy

A global household brand inherited a toilet bowl cleaner from its international counterparts and needed to know how to position it for American consumers. JENN designed an immersive two-week in-home study to uncover what would make the product stand out in a crowded category.

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Person wearing a black jacket and black tights, holding a magazine in front of their face, with a plain white background.

A/B Magazine Cover

Consumer Research & Insights

A magazine’s creative team was split between two covers, with a deadline looming. In just 2 days, our A/B test with 200+ target readers revealed the clear winner, and the recommended cover was a hit with readers.

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BRANDS LOVE WORKING WITH US.

  • "Jennifer probably was the magic act in Vegas. She wields her magic wand and out comes nuanced consumer insights that twinkle like diamonds. What a partner. Always a pleasure to work with."

    Leslie Morgan, L’Oreal USA

  • “Her name should be Jenn The Creative Genius! The entire experience was dope. I am beyond satisfied with our final product. I highly recommend her and I look forward to continuously working with her in the future! ”

    Miss T, Owner, The Village Miracles

  • “Nothing short of AHMAZING!! From the consultation to execution to results...JENN has exceeded my expectations! Not only was it fun and exciting working with Jenn and her team I am so freaking happy with the results."

    Personal Branding Consumer

  • “JENNNNNNNNNN you are a genius! The team was so professional. Would definitely love to figure out how we can do more together!"

    Linda Baraka, First Lady of Newark and Founder of Newark Winter Village

  • "I am truly grateful for JENN and the opportunity to work with the team. Highly recommend."

    Tex Jones, CEO, Broad & Essex

Have a business challenge? Let's uncover what's next.

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